First Financial has a new look.
Today, the company revealed a fresh brand identity that marks a significant milestone in their journey toward innovation and excellence.
“Our new brand is a testament to the power of simplicity and subtly reinforces our mission to simplify benefit solutions for our customers,” said Dawson Schnautz, President and CEO of First Financial (FFGA).
FFGA’s updated logo honors to the brand’s history while ensuring visual appeal and readability. It includes a series of ascending bars that symbolize FFGA’s ongoing journey to raising the bar. The stylized ‘A’ removes the crossbar, revealing a triangle shape accentuated into an upward-pointing arrowhead. This subtle yet potent detail serves as a constant reminder that FFGA is not just maintaining its high standards but is on a relentless quest for improvement and innovation.
“While thinking about updating our brand, our leadership team knew this was also a great opportunity to better explain our mission as a company. Our new tagline ‘Benefit Solutions Simplified,’ clearly communicates what we offer our customers and differentiates ourselves from the competition,” said Schnautz.
Lastly, the new logo has transitioned from a traditional red, white and blue color scheme to a monochromatic look with various shades of blues to symbolize unity, trust and reliability. This single-color scheme enhances the brand’s modern aesthetic and recognizability.
“We are excited for the future of FFGA and believe that our new brand will help us keep up with an ever-changing benefits market. However, what won’t change is our commitment to support and protect our customers,” Schnautz said.
Schnautz continues, “My hope is that this new brand incites confidence and trust that FFGA is a leader in our industry. We are going strong and aren’t about to stop.”
Learn more about the design process behind our new logo and color palette.
FFGA is a third-party administrator that provides supplemental health insurance benefits and financial services for school systems, hospitals, counties and city governments. The company is a full-service agency with dedicated home office team and salaried account managers that work together to educate employees on benefits and services, provide flexible enrollment options and fully support benefits administration. FFGA’s mission is to simplify the benefits process for employers and employees.
