FFGA Unveils New Brand Identity with Updated Logo, Tagline and Color Palette
First Financial has a new look. Today, the company revealed a fresh brand identity that marks a significant milestone in their journey toward innovation and excellence. “Our new brand is a testament to the power of simplicity and subtly reinforces our mission to simplify benefit solutions for our customers,” said Dawson Schnautz, President and CEO of First Financial (FFGA). FFGA’s updated logo honors to the brand’s history while ensuring visual appeal and readability. It includes a series of ascending bars that symbolize FFGA’s ongoing journey to raising the bar. The stylized ‘A’ removes the crossbar, revealing a triangle shape accentuated